Everbloom-London · SoftCloud®
Give bedtime
a softer landing.
SoftCloud® Pillow. Soft feel and hypoallergenic comfort for your everyday bedtime routine.
- Soft feel, every evening
- Hypoallergenic premium comfort
- Distinctive gathered finish
- Single pillow or matching pair
One pillow £69.99 · Two pillows £109.99
Choose your option above.
01 / The everyday upgrade
Your room can look ready.
Now make it feel inviting.
Fresh bedding, a favourite lamp, a little quiet at the end of the day. The final touch is the pillow you settle down with. When you want your setup to feel softer, you do not need to rethink the whole room. Start with that familiar, everyday essential.
Start with three decisions: the feel you prefer, whether you need one pillow or a pair, and the details that matter for your own routine. SoftCloud gives you a soft, hypoallergenic comfort option with gathered styling. The sections below help you see the design, compare the two buying options and make that choice your own.
02 / Texture with character
Not just another
flat pillow front.
Look closely at the gathered surface. Folds draw towards the stitched points, creating star-like details and gentle changes in light. The effect adds depth without needing a bold print or a bright colour to get noticed.
The muted grey-beige appearance lets the texture do the talking. Picture it against crisp plain bedding, or alongside the patterns you already love. The neatly framed edge gives the design a clear outline; the gathered front brings the softer visual rhythm.
A quiet colour. A distinctive surface. A finishing touch worth seeing up close.
Choose your softer landing
03 / Comfort that belongs in your routine
A soft place to rest.
A shape that stays with you.
SoftCloud supports restful sleep with the softness you reach for at the end of the day. Its breathable design helps create a dry sleeping environment, bringing everyday comfort to the place where you settle down.
It retains its shape over time, too. That means the gathered pillow you choose for its welcoming feel also brings lasting form to your bed — a thoughtful upgrade beyond a first impression.
Refresh your side of the bed04 / Hypoallergenic comfort
A thoughtful part of
your pillow choice.
SoftCloud is a hypoallergenic premium comfort pillow. If hypoallergenic comfort is on your checklist, you can choose it alongside the soft feel and distinctive gathered design, rather than treating appearance and everyday comfort as separate decisions.
Keep your personal needs in the picture too. If you have a sensitivity to a particular material, check the product label or ask for the composition before ordering. That way, your choice can be about what suits you as well as what looks right in your bedroom.
05 / See it in motion
Press. Release.
Take a closer look.
A still image shows the folds. This short film gives you another view: a hand gently presses the centre, releases it and moves away. Watch the gathered surface move while the outline stays in view.
See how the gathered surface responds to a gentle press, then imagine that soft welcome in your own bedtime routine.
AI-created product demonstration · tap or use the keyboard to pause.
06 / The detail view
The surface,
closer to you.
This enlarged view lets you explore the front separately from the full silhouette. Compare the gathered design here with the complete pillow above, so you can judge whether you want this detailed look or a plainer finish in your bedding.
The whole pillow shows the shape. The close-up puts the surface first.
07 / A refresh that suits your bed
Start with your side.
Or share the softer feeling.
A single pillow refreshes your own bedtime setup. A pair brings the same gathered look and soft comfort to both sides of the bed — an easy way to make the whole arrangement feel considered.
Choose your pillow option
08 / One pillow or two?
Your side.
Or both sides.
Choose one pillow at £69.99 when you are refreshing your own setup. It is the simple option when you need one SoftCloud and want to keep the change focused.
Choose two pillows at £109.99 when you want a pair. That works out at roughly £55 per pillow, and £29.99 less than buying two single-pillow options at £69.99 each. A shared refresh can be a more practical choice than placing two separate single-pillow orders.
Choose the single for your own side, or make the refresh a shared one with the pair.
Choose one pillow or a pair09 / A bedroom introduction
Meet SoftCloud,
with sound.
See the pillow held in a bedroom setting, with its gathered front facing the camera. This short introduction gives you a different sense of its appearance from the close-up studio views.
Press play when you are ready to hear the introduction. The portrait frame keeps the presenter and pillow together, so you can watch without losing the product details.
AI-created brand demonstration · press play for sound.
10 / Everyday care
Keep your comfort feeling fresh.
Give your pillow and its separate pillowcase the care each needs. Follow the label supplied with your SoftCloud for cleaning and drying, so your everyday comfort stays part of a straightforward bedding routine.
11 / Your choice, made clearer
A few useful answers.
What is the main reason to choose SoftCloud?
Choose it for a soft feel, hypoallergenic comfort and its distinctive gathered appearance. It is a premium comfort pillow for everyday use, with an understated look that makes refreshing your setup straightforward.
Is this the right choice if I prefer a firm pillow?
SoftCloud is presented as a soft comfort pillow. If firmness is your priority, use that preference to guide your decision rather than choosing softness simply for the appearance.
How do I buy the pair?
Select “2 pillows” in the options above. The pair is £109.99. Check the selected option and displayed price, then use the basket button in that same buying area.
What should I check before cleaning?
Read the care label supplied with your pillow and follow its cleaning and drying instructions. For a specific care question before ordering, ask about the exact method you need.
12 / Your softer side of bedtime
Make the last touch
the soft one.
Soft feel. Hypoallergenic comfort. Gathered details that bring character to the bed. Choose a single SoftCloud for your own setup, or a pair for a shared refresh.
One pillow £69.99 · Two pillows £109.99. Your preferred option is waiting at the top.
Choose your SoftCloud